3 AI Tools Sales People Should Try

With the flurry of AI tools available, we created a list of three AI tools that we think will immediately impact your sales without a steep learning curve. Sales pros must adopt these tools to stay at the game's top. For us seasoned pros, I can say very few tools have entered the sales world with such power to change the outcomes as AI.

Below are three must-try AI tools designed to give salespeople a smarter edge. Use them to save time, close more deals, and focus where it counts — building relationships.

🔍 1. ChatGPT (OpenAI)

For: Prospect Research, Messaging, and Feedback

Imagine walking into every call with full knowledge of your lead’s business, challenges, and needs. ChatGPT makes that possible. Feed it a LinkedIn profile, company site, or earnings report. It will summarize key info and even draft personalized outreach.

How it helps:

• Speeds up email writing

• Summarizes research

• If you take the time, it can tailor each message for the prospect

Getting started: Use ChatGPT to rewrite cold messages based on your lead’s role or industry. Watch response rates soar. You can write an email, paste it into ChatGPT, and ask how this comes across. See how your prospect may react to your email.

2. Lavender

For: Better emails

Lavender is positioned as a salesperson's writing tool. It combs over your emails in real time, providing ongoing feedback on tone, length, and clarity. I think the coolest part of this tool is that it will give you data-backed suggestions to boost open and reply rates.

How it helps:

• Improves email quality

• Saves you time writing

• You can leverage it for better response rates with personalization

Getting Started: Try it on your next email and see where you are too vague, wordy, or formal.

📅 3. Clari

For: Deal Management and Forecasting

Clari does not guess. It predicts. It connects CRM data, email activity, and engagement signals to accurately forecast revenue. Word of caution, if your activities and information in your CRM are faulty, your predictions will be faulty.

How it helps:

• They can highlight pipeline risk

• Should make your forecast more accurate

• Hopefully helps signal to your team what they need to do to close deals

Getting Started: Make sure you are leveraging your CRM properly and give Clari a try. See what it picks up and measure it against what your reps think.

🚀 Final Word: Use AI to make what you do better. I have used it to save hours of work. Depending on the tool, I find the right prompts and also highlight what I am trying to do.

These tools are not just nice-to-haves. They have become non-negotiable. Sales pros using AI outperform peers who do not. The tools above reduce manual work, expose blind spots, and increase revenue.

🔥 Next Step: Pick one. Try it this week. Start with the tool that solves your biggest headache. The results will speak loud.