Getting a Signature Before Summer

Summer is great for everyone—except the salesperson waiting on a signature. Deals stall. Decision-makers disappear. Quotas suffer. A contract unsigned before vacation can mean weeks of delay. And time is dangerous.

How do you make signing a priority before they leave? Two ways:
📌 Create urgency. A deal without risk feels optional.
📌 Micromanage the signature process. The easier you make it, the faster it happens.

Here is how to lock in signatures before summer gets in the way.

1. Create Urgency—Make It Risky to Forget

No one forgets sunscreen at the beach. Sunburn hurts. Missing a contract deadline? It's not painful enough. Give buyers a reason to act now.

🔹 Offer a clear incentive. Discount, bonus service, or value-add if signed by a specific date.
🔹 Show the risk of delay. Example:
✔ Lose preferred scheduling. A later signature means a later project start.
✔ Drop down in the queue. Other clients move ahead.
✔ Potential price increases. No locked-in rates.

Make waiting a painful mistake.

2. Micromanage the Signature Process

Even with incentives, buyers forget. Prevent delays by making signing effortless.

📌 Start with visual cues. When I have to take my daughter to a softball tournament at the crack of dawn on Saturday, I typically leave everything I need on the kitchen counter with the keys on top the night before. Makes it impossible to overlook and keep that mentality with the prospect. Make it easy to remember and sign.

✔ Do you know everyone involved is a go? If not, who and get to them fast. Highlight signature areas.
✔ Send a step-by-step timeline. Include the names and titles of everyone involved and a big sign-here tag. Make sure it is all correct. Even a minor thing like a title can create delays for weeks.
✔ Get direct contact information. If your main contact is gone, know who to follow up with.

3. Set Recurring Meetings Until It Is Signed

Some worry this feels pushy. The reality? Summer scheduling is messy. Keep the process on track.

✔ Frame it as teamwork. “Coordinating contracts in the summer gets tricky—let’s stay on top of it together.”
✔ Break it into steps. Review components, finalize changes, and confirm signatures. Small actions feel easier than one big task.
✔ Tie it to progress. “If you sign today, we can start X, Y & Z while you are out—so you return to a smooth launch.”

Make signing feel like checking a box, not a big project.

4. Use Smart Tactics to Speed It Up

🔹 Go digital. DocuSign, HelloSign, or Concord reduce friction.
🔹 Mail the contract. Include a return envelope. No printing, scanning, or email hassle.
🔹 Be direct. Sometimes, all it takes is: “Will you please sign today?” Politeness wins.

The Bottom Line: Get It Signed Before They Go

🔥 Create urgency. Show why waiting is a mistake.
🔥 Make signing easy. Remove every roadblock.
🔥 Follow up relentlessly. A slow process kills momentum.
🔥 Use smart tools. Digital, mail, or a simple ask—whatever works fastest.

Summer stalls deals. Keep momentum alive. Get the contract signed now. 🚀