How R2B Sales Spark Works

Monthly Sales Challenges to Drive Consistent Growth

Each month, you will focus on a specific area of sales improvement with actionable goals and tasks:

1. Targeted Focus Areas: Improve outreach, re-engage clients, and diversify lead sources.

2. Step-by-Step Guidance: Clear weekly goals with sample scripts and examples for execution.

3. Measure Success: Track progress with KPIs and adjust strategies based on results.

4. Foster Growth: Reflect and adapt each month to ensure ongoing improvement.

Option A: Sales Pro

For seasoned sales managers. We give you the book; you roll it out.

How it works:

You receive the 12-month program in one playbook with actionable insights and a bucket of hours to discuss the program with one of our team members.

Best for:

• Teams with experienced sales managers who understand their team’s unique needs.

• Programs designed to accommodate varying industries or sales cycles.

Pros:

• Customization: Sales managers can tailor the challenges to their team’s specific sales cycle, market conditions, and priorities.

• Engagement: Managers feel a sense of ownership, which can increase their commitment to the program.

• Scalability: Works well for teams with varying levels of experience or industries.

Option B: Customized Approach

For Sales managers and executives who want to tailor the approach to their sales cycles and specific events.

Best For:

• Managers that want additional help installing a program.

• Teams new to structured sales improvement programs.

• Organizations where alignment and consistency across multiple teams are critical.

How it works:

You will work with one of our team members to customize a 12-month program that works for your team and their sales cycles.

Pros:

• Works directly with your team's sales cycle.

• Creates more opportunities for your team to drive sales.

• Reduces the workload for managers and ensures the program is easy to follow.

• Expert Guidance: You control the focus areas, ensuring they align with best practices and the program’s overall goals.

Option C: Sales Launch

The original program gives you an objective emailed to you each month.

Best For:

• Homogeneous sales teams with similar cycles and challenges.

• Organizations focused on top-down, structured program delivery.

• Small businesses need a program to help sales.

• Sales Managers that want to keep sales interesting for their team members.

How it works:

On the 15th of each month up you receive the following month's goals for your team. It will come with the goal, KPIs examples, and sample scripts for your team.

Pros:

• Ease, the program comes to you, you setup and roll out.

• Efficiency: Easier to implement at scale and ensures all teams stay on track.

• Benchmarking: Creates opportunities for comparing performance across teams.

Frequently asked questions

What is the 12-Month Sales Improvement Plan?

The 12-Month Sales Improvement Plan is a structured program designed to help sales managers and teams achieve consistent, measurable growth. Each month focuses on a specific sales objective, with actionable tasks and KPIs to track progress.

Who is this program for?

• Sales Managers: Looking to motivate and upskill their teams.

• Individual Sales Reps: Interested in improving their techniques and hitting ambitious targets.

• SMB: Small business owners who want to try something new with their sales team.

How much does it cost?

The three programs have different costs. The program is reasonably priced and the ROI should be multiples of what you spend.

Option A: It has a one-time, flat fee plus the option to purchase hours.

Option B: Has a setup fee and subscription fee for ongoing support. This will be established based on the organization's needs.

Option C: This program is billed quarterly and can be canceled after each quarter. They also can purchase hours.

Do you offer other services?

Yes, we have standard sales training, customized sales training, and our primary offering, which is a tactical sales playbook. We also do 1:1 coaching and consulting.

How can I contact you?

Because we are a boutique group, we often work off referrals. We ask that you use our Contact Us page to contact us.

What happens after 12 months?

We will continue to send offerings and new objectives each month.

Does it matter when I start?

Not to us.

Do I get my money back if it does not work for me?

No, everything we send has been tested by our sales managers. We have seen firsthand the payback of this program. If the program is not working, we would suggest you ask us to review it. We can probably find ways to help generate additional ROI for your team.

Does this work for both B2B and B2C?

We typically work with B2B organizations because the price point of their offering is higher. B2C can see ROI on this program, but it depends on the price point of your product. The sales objectives we send are to help develop better sales skills plus increase productivity challenges.