Adopt the 3C’s to win more business in the virtual sales world.

SALES STRATEGIES & TACTICS FOCUSED

Patrick Mersinger

8/16/20232 min read

Sales adventures once happened face-to-face. Sellers read body language, built trust with a handshake, and held undivided attention. Now, virtual meetings rule the game. Distractions lurk everywhere. Buyers multitask, check emails, and fade into the digital abyss. No pirate maps guide this terrain, but the right strategy uncovers buried treasure.

The 3C’s—Chunk, Close, Create—keep deals on track, no matter the distance. Ready to outsmart One-Eyed Virtual Obstacles and claim the gold?

Why In-Person Meetings Hold the Upper Hand

A buyer agreeing to meet signals commitment. In-person sales bring a unique edge:

🟠 Body Language Tells the Truth – Interest, hesitation, or confusion show in microexpressions. Sellers catch subtle cues and adjust fast.

🟠 No Competing Screens – Buyers stay engaged. No email pop-ups. There is no scrolling social media under the table. Full focus.

Virtual meetings? Different beast. Distractions drag attention away. The conversation competes with inbox pings, Slack notifications, and the latest meme drop. Engagement drops. Sales cycles stretch—deals stall.

Goonies never say die. Smart sellers adapt. The 3C’s unlock virtual sales success.

1. Chunk: Bite-Sized Wins Close More Deals

A long-winded pitch loses attention fast. Buyers check out before hitting the good part. The old-school funnel—broad-to-narrow storytelling—fails in a digital setting. A better way? ----Linear selling.

🔹 Present one clear solution first. Solve an immediate problem. Build momentum.

🔹 Skip the long-term pitch. Small victories earn trust, leading to bigger wins.

🔹 Keep meetings focused. Short, structured, high-impact conversations prevent screen fatigue.

Example: Instead of selling a five-year contract upfront, offer a quick-win solution. Close a smaller deal now. Open the door for more later.

2. Close: Speed Kills Sales Delays

Small wins shorten the sales cycle. Fewer obstacles. Less hesitation. Virtual meetings create distance, making --- clear expectations essential.

💀 No roadmap? No deal. Buyers hate uncertainty. A step-by-step post-sale plan eliminates the guesswork.

💀 No urgency? No movement. Set deadlines, follow-up plans, and firm next steps.

💀 No alignment? No signature. Buyers must see value fast. Keep contracts simple and objections pre-handled.

Example: Instead of a vague "Let’s follow up soon," confirm the exact next steps before the call ends. Keep momentum alive.

3. Create: Build Long-Term Treasure Maps

The first deal lands. Now, expand. Happy buyers listen. Doors open for more significant conversations. Follow-ups create --- compounding opportunities.

🗺️ Scheduled check-ins show commitment. Keep relationships strong, even without in-person visits.

🗺️ Upsell by solving real problems. Dig deeper into their needs. Offer tailored solutions.

🗺️ Consistent engagement builds trust. No ghosting. No radio silence. Stay top of mind.

Example: After a client sees results from the first deal, introduce a long-term partnership. No pushy sales tactics. Just solutions they now trust.

Sales Goonies Never Say Die

Virtual sales hold challenges. Attention spans drop. Deals drag. Engagement fades. The 3C’s—Chunk, Close, Create—keep revenue flowing.

💎 Chunk smaller wins. Hook attention early.
💎 Close with speed, clarity, and urgency.
💎 Create long-term opportunities with follow-ups and solution-based selling.

No more waiting for buyers to “circle back.” No more wasted meetings. No more lost sales. Smart sellers adapt, adjust, and conquer.